Selling The Season

Emily Lambert, wrote a great article for Specialty Retail Times with the 5 secrets to Yuletide retail success.

She Writes:

Happy Holidays! That cheery saying means something specific—and bankable—for specialty retailers. For the year-round specialty retailer, the October-December holiday selling season is the time to reap the fourth-quarter profit you’ve sown during the year. And for the seasonal retailer, this is it—showtime!
In either case, you want to be ready for retailing prime time. Your business has to run smoothly and efficiently so that it’s easy and maybe even fun for busy shoppers to find your products.

And that takes planning. Mistakes are too costly at a time like this. You’ve got one shot at the holiday season, and you want to do it right. How? By focusing on the five key elements that seasoned pros recommend.

To read the rest click here.