He writes:
Hello, Hope you are all fine! We are going to talk about “Merchandising a Retail Store” today. Walking by a store and looking in the window makes you decide to go in or go on, unless you are already going there for a specific reason. So merchandising your windows is your 1st major outlook. What do we put in there? How do we arrange it? What is the theme? Give these all much thought before you begin. And remember you must change your window at least monthly, if not more depending on what type of store you have.
I would like to talk about 4 different types of store Clothing, Auto Parts, Electronics, and Sporting Goods. For a sporting goods store you really only need to change the window seasonally, and only part of the window. The reason is you want fishing, weight equipment, clothing, and all of your goods that make year around sales, yet you want to change part of your window for seasonal product. We do hunting in November, football starts in August, fishing and water sport product you display in summer, and there is spring and fall product, yet overall you want almost all your product in the window always, yet highlighting a part of it seasonally...
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